TikTok
This year, TikTok LIVE and BBC Children in Need come together for TikTok’s biggest ever charity campaign!
May Huang, Head of LIVE Europe, TikTokThe TikTok community loves to get behind causes that matter to them, and it's great to be working with BBC Children in Need to help them reach even bigger audiences. TikTok LIVE is such a unique way for our users to engage, and it's amazing to see the iconic Pudsey Bear transformed into one of our special virtual gifts for our community to share across millions of TikTok LIVE's and support such a worthy cause
BBC Children in Need is proud to announce a brand new partnership with TikTok who will be supporting the campaign through TikTok Live gifting – making it easier than ever for the TikTok community to support the charity’s important work. TikTok LIVE allows people to send and receive virtual gifts during a LIVE video and for this campaign there will be six brand new limited edition Pudsey gifts to choose from. Through the partnership, TikTok will be donating a minimum of £400,000 to help children and young people thrive and be the best they can be.
TikTok have committed to launching six brand new, limited edition Gifts. For every Pudsey gift sent, TikTok will be making a donation to BBC Children in Need.
Check our all of our content, sign up to our LIVE events and start sending Pudsey Gifts now!
Claire Hoyle, Director of Income & Engagement at BBC Children in NeedPartnering with TikTok is something we are incredibly excited about as it gives us the ability to reach new audiences across the UK and the world. We can’t wait to see our iconic Pudsey Bear as a virtual gift and bring him to the TikTok LIVE audience, who we hope will help us raise much needed funds at a time when its needed most!
