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We have updated our Privacy Policy and our Cookie Policy. Click here to find out more about what has changed.

Privacy Policy

We collect personal information about you when you interact with us. Our Privacy Policy explains how we use it.

Privacy Policy Summary

This is a summary of how we use your information. For full information, please read the relevant section of our full privacy policy.

We will use your information for a number of purposes, including the following:

  • To send you newsletters, text marketing or fundraising packs (unless you didn’t sign up or you tell us you no longer want to hear from us) or about anything you’ve bought from our shop.
  • To process your donation, payment or refunds.
  • To manage our philanthropy programme. We carry out research on some of our supporters and potential new supporters to help us effectively make appropriate requests to those who may be able to support us at a higher level.
  • To see what of our information and materials you are interested in to personalise the material we send.
  • To tell your story, promote our fundraising and charitable aims.
  • To contact you about any submission or content you provide, to provide encouragement for your fundraising activities or deal with your queries.
  • To manage any entries you make to our prize-draws, competitions, auctions or events.
  • To allow us to better understand you and our fundraiser base and to tailor and personalise our communications with you to your specific interests or preferences.
  • To thank you and talk to you about your donation or fundraising and about supporting us in the future.
  • Where you have told us you are fundraising with an educational establishment, to support and encourage your fundraising.
  • To keep the information we hold about you accurate and up-to-date by checking information held by other organisations like Experian and Royal Mail.
  • To create and review statistics which will help us to run our charity and comply with the laws and regulations that apply to our charity.
  • To check we can accept your donation.
  • To keep a record of your interactions with us so we can do all of the above and provide supporter care to you in an effective way.
  • To deal with any complaints or incidents.

We also use cookies on our websites and tracking technologies in our e-mails which we use to remember your preferences and measure the effectiveness of our campaigns.

You can read more about these in our Cookie Policy.

We will never sell your personal information or share it with other parties for their own marketing purposes. However, we can’t run our charity or fundraise without involving other people. We may share your information with:

  • Other people who help us provide our systems, events, websites, donation platforms (such as JustGiving), payment processors (such as PayPal and Stripe), marketing, PR, market research and the other events and services we provide.
  • Organisations who help us to keep the information we hold about you accurate and up-to-date such as Experian and Royal Mail.
  • The BBC e.g. to contact you about any fundraising activity or story you’ve sent to us.
  • Other members of our group of companies such as Children in Need Limited which runs our online shop.
  • The public if you have given us the material.
  • Where you have told us you are fundraising with an educational establishment, with our schools’ partners (if any).

There may also be times when we need to share your information in order to comply with the law or investigate any allegation of wrongdoing which may involve your information being shared with the police, law enforcement and fraud prevention agencies. If there are issues which require advice from our lawyers, accountants and other professionals, we may share some of your personal information with them, but only when it is absolutely necessary for them to advise us.

We will always seek to store your personal information in the UK. However, on some occasions, the information we collect may be transferred to suppliers who may store and use such data at premises in other countries. This means your personal data may be subject to disclosure as required by such countries (for example, your personal data may be subject to disclosure to the USA government as required by USA law and will be subject to the redress mechanisms in the USA).

You can stop all communications from us about our newsletters, text marketing, fundraising campaigns and events at any time by using the “unsubscribe” details we include in each communication or by getting in touch. You can ask us to stop processing your data for our philanthropy programme at any time by getting in touch.

If you would like to find out more about how we use your information and your rights over your information, read our full Privacy Policy.


Last updated: April 2021. 

Get in touch if you have any questions or queries

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