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Partnerships with Purpose

Together, we are inspiring the nation and uniting communities to support us in changing young lives throughout the UK.

Explore our incredible partnerships, learn how your organisation can get involved and discover what it is like to work with BBC Children in Need.


  • We are the BBC’s official UK charity
  • We are the most loved children’s charity in the UK*
  • We are currently funding 2,128 projects throughout the UK; in the last 12 months we supported nearly 450,000 young lives
  • 95% of the UK population are aware of BBC Children in Need and the work we do
  • Our corporate partners raised an incredible £9 million combined in 2021

Partnering with BBC Children in Need has seen a step change in our customer engagement in community and charity giving. BBC CiN gets the most traction with our customers, delivers the most engagement from our employees and is creating a legacy for each of our restaurants in the communities we serve.

Louise Page, McDonald's



Together, we have raised over £31 million!

ASDA and BBC Children in Need have been working together for an amazing 23 years and with the support of ASDA’s customers, colleagues and suppliers, we’ve raised over £31 million pounds. Asda’s funding has been instrumental in supporting and making a difference to the lives of children and young people across the UK, and over the past 23 years, we have been able to improve the lives of over 250,000 children and young people. 

This year, we have launched Fuelling Potential – a new campaign to ensure no child is held back by food insecurity. Over the next three years ASDA & BBC Children in Need aim to change the lives of 100,000 children by helping to make sure they have access to nutritious meals while having fun at BBC Children in Need funded holiday sessions that help to boost their mental health and physical wellbeing.

A massive thank you to all our partners:

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