We’re delighted to be marking the third year of our partnership with Cadbury, continuing a collaboration that celebrates the glass and a half in everyone.  

Together, we’re spreading kindness through Cadbury’s Open Up and Share Bags for 2026, all whilst helping to fund vital support for children and young people who need it most.   

Cadbury will donate £150,000 from sales of limited-edition promotional Cadbury Dairy Milk Buttons and Cadbury Dairy Milk Caramel Nibbles packs to BBC Children in Need, supporting our mission to help children and young people facing challenges caused by mental health, poverty, social inequality and family-related issues. The donation from Cadbury will help us to be by every child’s side, when they need us the most. 

This year, Cadbury is encouraging the nation to Open Up and Share, inspiring meaningful conversations with loved ones and showing how small acts of connection and kindness can make a big difference. Through this partnership, every Open Up and Share Bag purchased helps support BBC Children in Need’s work to improve the lives of children and young people in communities across the UK.  

Cadbury is all about celebrating the glass and a half in everyone, highlighting how small acts of generosity can make a big difference. No group embodies this more than the amazing project workers who give their time, care and energy to ensure the children and young people they work with get the support they need to thrive.  

We’re putting a spotlight on these incredible individuals, recognising their invaluable work and thanking them for everything they do. Check out Cadbury’s social media channels – @CadburyUK – to see them celebrated in a very special Cadbury way!  

So, this autumn, when you purchase a Cadbury Open Up and Share Bag with your loved ones, you know you’re also helping to support BBC Children in Need in the process. We know that children and young people face increasing pressures, so let’s help to ensure they have someone by their side when they need it most.