Ben’s Original is proud to partner with BBC Children in Need to help make a meaningful difference in the lives of children and families across the country. Ben’s Original believes that everyone deserves a seat at the table. Sadly, 27% of children in the UK – around 4 million – are living in poverty, and 2 million are facing food insecurity*.

For the second year running, Ben’s Original is donating £200,000 to BBC Children in Need – with special Pudsey packs of the microwavable rice range, available at major retailers nationwide. Our Ben’s Original dedicated Associates will also be fundraising through a variety of activities and volunteer initiatives.

To support BBC Children in Need, Ben’s Original are rallying the nation to Do Something Great with Every Plate by transforming the humble dinner plate into a canvas for creativity.

So, whether you’re picking up a special Pudsey pack in-store, entering the prize draw to win a one-of-a-kind plate designed by your favourite artist, or donating to the cause, you’re helping to ensure every child has the opportunity to thrive.

Thank you for supporting BBC Children in Need and helping us build a brighter future for children, together.