2026 marks 20 years of our partnership, and together they’ve raised over £15 million! An un‑bear‑lievable partner, their shops, bakeries, and head office teams bake up new challenges every year raising money for BBC Children in Need in fun and creative ways.

In the lead up to Appeal Night, pop into their shops and kit yourself out with official Pudsey ears and pins – and grab a fabulous pen too! While you’re there, why not treat yourself to one of their iconic Pudsey novelty biscuits or buns? Fundraising has never been so delicious! You can also choose to donate £1 at the till with your order.

Thank you to Greggs colleagues and customers for your incredible support – we couldn’t do it without you.

Greggs colleagues said:

‘I’ve always loved Children in Need and when I was a Shop Manager I’d try to share that passion with my team. I’m very fortunate to have a Shop Manager who not only drives her own to team to raise lots, but also encourages the rest of the group to raise for such a great cause’.

 ‘I’m passionate about CIN and have seen many of the fantastic places our fundraising goes to. I went on a sponsored walk all the way to one of my furthest shops in my group, it’s important to get yourself involved too! My team really utilised the till button in the campaign and did an amazing job with all their fundraising efforts!’