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Little Pudsey Club

Little Pudsey Club logo

To mark Asda’s 25th year of supporting us, they have launched a new George capsule collection called of babywear – ‘Little Pudsey Club’.

The range launches on 17th May 2025 and 20% from each item sold will go to BBC Children in Need, helping fund vital projects that make a difference in young lives across the UK.

Designed with little ones in mind, the collection features a range of adorable baby essentials with a variety of the ranges starting from size Tiny Baby (up to 6lbs) to age 3 years.

 

Our partnership

ASDA and BBC Children in Need have been in partnership since 2000, and have raised over £38 million to date.  

Asda’s funding has been instrumental in supporting and making a difference to the lives of children and young people across the UK, and over the past 24 years, we have been able to improve the lives of over 350,000 children and young people. 

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