Cadbury
We’re thrilled to announce a fantastic new partnership between BBC Children in Need and Cadbury for 2025. As part of this collaboration, Cadbury have turned some of their chocolate share bags into Care bags!
Cadbury will donate £150,000 from the sales of these limited-edition promotional Cadbury Dairy Milk Buttons and Cadbury Dairy Milk Caramel Nibbles packs to BBC Children in Need this year. This donation will go towards BBC Children in Needs mission, to fund vital support for children struggling with challenges caused by mental health, poverty, social inequality and family-related issues, helping them to be the best they can be.
Cadbury is all about celebrating the glass and a half in everyone, highlighting how small acts of kindness can make a big difference, especially to those in greatest need. No group embodies this more than the amazing project workers who give their time, care and energy to ensure the children and young people they work with get the support they need to thrive.
We’re putting a spotlight on these incredible individuals, recognising their invaluable work and thanking them for everything they do. Check out Cadbury’s social media channels – @CadburyUK – to see them celebrated in a very special Cadbury way!
So, this autumn, when you purchase a Cadbury chocolate Care Bag to share with your loved ones, you know you are also helping to support BBC Children in Need in the process -funding their work to improve the lives of the children and young people who need it most, in communities just like yours.
Surprising project worker, Damien, with an extra special tour
As founder of BBC Children in Need funded Aim 4 Hope Community, a Manchester based project that offers a lifeline to young people across the city, Damien works tirelessly to provide small acts of support to those who need it most. Helping to put young people on pathways that they can be proud of.
Together, with Cadbury, we celebrated the game changing impact he has had on his local community. Teaming up with Manchester United to give him a private tour of Old Trafford with a few special guests lined up along the way… Because we know a little support can change the game.
