
Partnerships with Purpose
Together, we are inspiring the nation and uniting communities to support us in changing young lives throughout the UK.
Explore our incredible partnerships, learn how your organisation can get involved and discover what it is like to work with BBC Children in Need.

Pudsey on the high street
You can get your Pudsey merch from many high street retailers.

WE WOULD LOVE TO WORK WITH YOU
- We are the BBC’s official UK charity
- We are the most loved children’s charity in the UK*
- We are currently funding 1,434 projects throughout the UK; in the last 12 months we supported over 341,000 young lives*
- 95% of the UK population are aware of BBC Children in Need and the work we do
- Our brilliant corporate partners raised an incredible £13 million combined in 2023-2024!
Louise Page, McDonald'sPartnering with BBC Children in Need has seen a step change in our customer engagement in community and charity giving. BBC CiN gets the most traction with our customers, delivers the most engagement from our employees and is creating a legacy for each of our restaurants in the communities we serve.

PARTNER SPOTLIGHT:
25 YEARS WITH ASDA
This year, Asda and BBC Children in Need are celebrating an incredible 25 years of partnership! Since 2000, Asda has raised over £38 million for BBC Children in Need – supporting over 350,000 children and young people across the UK who need us most.
The BBC Children in Need x Asda ‘Fuelling Potential’ campaign aims to boost wellbeing for the UK’s children, young people and families by taking steps that include fighting food insecurity. This campaign could help tackle hunger and lack of access to proper nutrition, whilst also providing respite, support and fun activities at funded holiday sessions.
Following the Fuelling Potential campaign’s launch in 2023, we’re getting ever closer to our 3-year goal of making life lighter for 100,000 children and young people – in communities just like yours!
A huge THANK YOU to Asda colleagues, customers and communities for getting behind BBC Children in Need year after year!