The BBC Children in Need 2024 Appeal Campaign launches on Friday 13th September. Please do not share these until this date.

You can find our key campaign resources to help you start building out your comms and fundraising plans here.

• These include:
• Campaign song sheet – this document details BBC Children in Need’s Make Life Lighter campaign context, core messaging and guidance.
• Launch Day Social Posts Launch day social post template
• Backpack trails (16×9, 4×5 and 9×16)
• Backpack animated static (9×16)
• Make Life Lighter static (9×16 and 1×1)
• Make Life Lighter animation (9×16 and 1×1)
• Fundraising resources