Skip to main content

Your web browser is not fully supported by BBC Children in Need, so parts of the website may not function correctly.

Two people in a business setting have come to work in their 'zoom outfit' wearing a jacket and tie along with casual shorts

2025 Appeal Campaign Assets

The BBC Children in Need 2025 Appeal Campaign launches on Monday 15th September. Please do not share these until this date.

You can find our key campaign resources to help you start building out your comms and fundraising plans here.

  • These include:
  • Campaign song sheet – this document details BBC Children in Need’s Challenge Yourself campaign context, core messaging and guidance.
  • Launch Day Social Posts and Guidance
  • Challenge Yourself to 25 Story and In Feed Asset (4×5 and 9×16)
  • Impact Story and In Feed Asset (4×5 and 9×16)
  • Pudsey Challenges You Story and In Feed asset (4×5 and 9×16)
  • Animated Pudsey Challenges You Asset (16×9)
  • Challenge Yourself Thumbnail
addbankCN0891 Icons for Resources - No Background calendarCN0891 Icons for Resources - No Background CN0891 Icons for Resources - No Background CN0891 Icons for Resources - No Background chevron-down chevron-lchevron-rchevron-upcommentcross>CN0891 Icons for Resources - No Background detect-locationdocumentdownloadCN0891 Icons for Resources - No Background emailembedexportfavouritefilterhelphomeinfoiphone iplayer liveCN0891 Icons for Resources - No Background more-horizontalmore-verticalphonepingitpostCN0891 Icons for Resources - No Background quote-end quote-open searchsettingsshareshowcase-threads social-facebook social-instagram social-linkedin CN0891 Icons for Resources - No Background social-pinterest social-twitter social-youtube sounds CN0891 Icons for Resources - No Background CN0891 Icons for Resources - No Background ticktimeCN0891 Icons for Resources - No Background puzzle-shelfAsset 1