Privacy Policy Summary

This is a summary of how we use your personal information. For full information, please read the relevant section of our full privacy policy.

We use personal information for a number of purposes, including the following:

• To send newsletters, text marketing or fundraising packs when you sign up to hear from us.
• To keep you informed when you purchase items from our online shop.
• To process donations, payment or refunds.
• To manage our philanthropy programme. We carry out research on some of our supporters and potential new supporters to help us effectively make appropriate requests to those who may be able to support us at a higher level.
• To personalise emails or letters that we send.
• To tell stories that promote our fundraising and charitable aims.
• To contact those who submit stories or content to us.
• To encourage fundraising activities or deal with queries.
• To manage entries to our prize-draws, competitions, auctions or events.
• To allow us to better understand you and our fundraiser base and to tailor and personalise our communications with you to your specific interests or preferences.
• To thank you and talk to you about your donation or fundraising and about supporting us in the future.
• Where you have told us you are fundraising with an educational establishment, to support and encourage your fundraising.
• To keep the information we hold about you accurate and up-to-date by checking information held by other organisations like Experian and Royal Mail.
• To create and review statistics which will help us to run our charity and comply with the laws and regulations that apply to our charity.
• To check we can accept your donation.
• To deal with any complaints or incidents.
• To keep a record of your interactions with us so we can do all of the above and provide supporter care to you in an effective way.

We also use cookies on our websites and tracking technologies in our e-mails to remember your preferences and measure the effectiveness of our campaigns.

You can read more about these in our Cookie Policy.

We will never sell your personal information or share it with other organisations for their own marketing purposes. However, we can’t run our charity or fundraise without involving others. We may share your information with:

• Suppliers who process data on our behalf, or who support our systems, events, websites, marketing, market research and other services. 
• Donation platforms (e.g JustGiving) and payment processors (e.g PayPal and Stripe).
• Organisations whose services we use to keep information accurate and up-to-date e.g Experian and Royal Mail.
• The BBC or its group of companies to contact you about a fundraising activity or story you’ve sent to us.
• Where you have told us you are fundraising with an educational establishment, with our schools’ partners (if any).

There may also be times when we need to share your information in order to comply with the law or investigate any allegation of wrongdoing which may involve your information being shared with the police, law enforcement and fraud prevention agencies. If there are issues which require advice from our lawyers, accountants and other professionals, we may share some of your personal information with them, but only when it is absolutely necessary for them to advise us.

We will always seek to store your personal information in the UK. However, on some occasions, your data may be processed outside the UK.  Where this is necessary it will be done in accordance with the UK GDPR.

You can stop or manage communications from us about our newsletters, text marketing, fundraising campaigns and events at any time by using the “unsubscribe” details in our electronic communication or by getting in touch. You can ask us to stop processing your data for our philanthropy programme at any time by getting in touch.

Please read our full Privacy Policy for more details about how we process your information and to see the rights you have over the information we hold about you.

Last updated: June 2025.