Skip to main content

Your web browser is not fully supported by BBC Children in Need, so parts of the website may not function correctly.

We changed our Privacy Policy and our Cookie Policy in April 2021. Click here to find out more about what changed.

Matt Baker, Television presenter and BBC Children in Need trustee


The Trustees of BBC Children in Need are legally responsible for the charity. They make the final decisions on grant applications and take legal responsibility for grant-making.

Rosie Millard


Rosie Millard is a journalist and broadcaster, primarily on arts and culture. She writes for many publications including The Spectator, The Sunday Times and Radio Times and can be heard regularly on BBC Radio. She was Chair of Hull UK City of Culture 2017, for which she was awarded an OBE. Rosie has been a columnist, profile writer, critic and feature writer and was the BBC’s Arts Correspondent for a decade where she became a familiar face reporting on arts, culture and showbiz from across the world on radio and television. She is Chair of Firstsite Gallery in Colchester and Deputy Chair of Opera North. Rosie has also served as a primary school governor in Hull and was a leader of two Brownie packs near her home in central London. She has written books both fiction and non-fiction, is an ardent marathon runner, and mother of four.

Matt Baker

TV and Radio Presenter

Matt Baker is a TV and Radio Presenter. Seven and a half years on Blue Peter established Matt as one of the best loved and most versatile presenters in the show’s history, winning him 2 BAFTAs for Best Children’s Presenter and a Royal Television Society award. Matt is a key face across the BBC as the co-host of The One Show and ongoing presenter of BBC One’s top rating and award winning Sunday night Countryfile series. He was part of the BBC’s presentation team for the London 2012 Olympics and a key commentator for the Artistic Gymnastics events. Matt also presented Secret Britain for BBC One and was a finalist in Strictly Come Dancing in 2010. Matt also took part in the 2011 Strictly Live Tour where he won a record breaking number of shows.

Matt was born in Durham and grew up in the Dales on his family’s sheep farm. His love of the countryside and animals made him the natural choice for fronting such shows as Animal Rescue Squad for Channel 5, One Man and His Dog for BBC Two, Summer Countryfile Diaries, Crufts, Animal Rescue and a BBC NE natural history service. He is also the current President of the National Federation of Young Farmers Clubs. He has helped raise millions of pounds for BBC Children in Need, participating in the Rickshaw Challenges on The One Show.

Joanna Berry

Consultant, Mills&Reeve

Joanna Berry is an experienced Solicitor who trained and practised at Macfarlanes. She became a partner at global law firm Eversheds Sutherland specialising in media and intellectual property law. She subsequently took up the position of Head of Legal at Four Seasons Healthcare, one of the UK’s largest providers of care to the elderly and later worked as a Consultant at national law firm Mills & Reeve.

She studied at St.Hilda’s College, Oxford where she gained a First in Jurisprudence. Joanna was a member and Chair of the CiN Northern grant making committee, is a Chair of school governors, a member of the Maggie’s Manchester charity fundraising board and a published author.

Luke Mayhew

Non-Executive Director, InterContinental Hotel Group and DFS

Luke Mayhew has worked in customer service businesses for over 30 years. He is currently a Non-Executive Director of InterContinental Hotel Group and DFS.

He is a Governor of the Southbank Centre and trustee of the National Youth Orchestra  of Great Britain..

Luke was on the John Lewis Partnership Board for 13 years and was also  a director of WH Smith, Chairman of Pets at Home and Chairman of the British Retail Consortium.

He started his career at the Department of Trade and Industry and worked at Thomas Cook, British Airways and Shandwick before joining John Lewis where he ended up running the John Lewis Department Stores division.

Gillian Sheldon

Senior banker, Credit Suisse

Gillian Sheldon is a senior banker at Credit Suisse. She graduated in mathematics and then spent 6 years at N M Rothschild within the Corporate Finance department, specialising in HM Government privatisations.

In 1996 she joined BZW, the Investment Banking division of Barclays, which was subsequently acquired by Credit Suisse. She became Managing Director in 2000 and in 2005 was appointed Group Head of the Telecoms, Media and Technology division. She now has a senior role within UK Investment Banking, advising a broad range of companies on mergers, acquisitions and financings. She served on the Credit Suisse Charity Committee for Charity of the year 2006-07.

She is also Senior Independent Director of Capita plc.

Bob Shennan

Managing Director, BBC

Bob Shennan is Managing Director, BBC; he previously held the role of Director of Music, Controller of Radio 2, 6 Music, and Asian Network.

Bob was educated at the Royal Grammar School in Lancaster and at Corpus Christi College, Cambridge, and graduated with a degree in English Literature. He joined the BBC in 1987 and progressed to a variety of senior roles in BBC Sport including, from 1998 to 2000, the position of Head of BBC Sport. In this role, he was responsible for overseeing all sport on BBC One, BBC Two, BBC News 24, BBC national and local radio and the BBC’s sport online. In August 2000, Bob was appointed Controller of 5 Live and in September 2002, he launched 5 Live Sports Extra as Controller.

During his tenure, 5 Live reached a record audience in 2002 of just under 7 million listeners. In late 2004 Bob was given overall managerial responsibility for BBC Asian Network. Bob left the BBC in late 2007 to lead Channel Four Radio. Following his departure from the venture in October 2008, Bob was appointed Controller, Radio 2 and 6 Music in January 2009. Bob also led Radio 2 through the transition of Terry Wogan’s departure from Wake Up To Wogan on Friday 18 December 2009 after 17 years, to the launch of The Chris Evans Breakfast Show on January 11 2010.

In August 2011 he also re-assumed managerial responsibility for the Asian Network. He was appointed Director of Music in March 2014.

Bob is an international board member of the CMA’s and Trustee of BBC Children in Need and on the board of trustees for Roundhouse.

Kenny Imafidon

Co-founder and Managing Director, ClearView Research

Kenny is the co-founder and Managing Director at ClearView Research and has been working in the research industry for 7 years. He has extensive experience of leading and conducting research projects having worked on research projects across four continents. This has mainly focused on research into millennials and maximising social impact, and as a result Kenny has travelled across the world to share insights, best practice and research findings in countries such as Belgium, USA, Brazil, Tunisia, Israel, and Hong Kong.

Kenny also brings a range of personal experiences that relate to many of the young people across a number of projects we fund. This will be a great asset to the BBC CiN Board.

He’s also an award-winning author and editor of The Kenny Report series (2012 – 2015) and was selected by Rare Rising Star as the “most outstanding black student in the UK” – selected No. 1 out of the Top Ten Black Students in the UK in 2014. Kenny was awarded a fellowship from The Royal Society of Arts and a Winston Churchill Fellowship exploring campaigns to engage and mobilise young people into civic engagement and social issues.

Kenny was also featured in a TV advert for NBC Universal around the theme of ‘100% character’, he was named by Impact Squared as one of 100 young leaders (under 25) across the globe making a social impact to transform our world and described by Huffington Post UK as a “young rising star making waves in UK politics”.

Kieran Clifton

Director of Distribution & Business Development, BBC

Kieran is Director, Distribution & Business Development for the BBC.

He is responsible for the distribution of the BBC’s television channels and radio stations and the syndication of its online services to everyone in the UK. He is also responsible for the BBC’s participation in joint ventures Freeview, YouView, Freesat and Digital UK.

Kieran graduated from St Edmund Hall, Oxford with a degree in Philosophy, Politics & Economics, and has an MBA from INSEAD.

He joined the BBC as Head of Strategy, Future Media & Technology before becoming Controller, Digital Strategy and then Director, Distribution & Business Development. Before the BBC, he was Head of Strategy at Channel 5.

Kieran lives in London with his wife and three children.

Trevor Bradley

Trevor Bradley is an experienced investment management executive. From 2005 to 2018 he was a partner and member of the Management Board at Ruffer LLP.  He was responsible for growing and leading the firm’s institutional investment business, and managed portfolios for pension funds, charities and other institutions.  Prior to Ruffer, Trevor was a strategy consultant at McKinsey & Company, and a UK equity portfolio manager at Mercury Asset Management.

He studied at Queens’ College, Cambridge, where he gained first class honours in Natural Sciences. He has been a member of the BBC Children in Need Investment Committee since 2015 and is a director of Aberdeen Diversified Income and Growth Trust plc.

Suzy Lamb

Managing Director, Entertainment and Music, BBC Studios

Suzy is Managing Director, Entertainment and Music, BBC Studios. She is responsible for running the creative, commercial, and operational strategy of the business.  Suzy oversees all new and existing productions in her genre including Strictly Come Dancing, Question of Sport, Later with Jools, Elton John : Uncensored, A Royal Team Talk, Eurovision, Glastonbury, Comic Relief, Sport Relief, Children In Need, Children In Need : Got It Covered and most recently the collaboration of BBC Children in Need and Comic Relief for the hugely successful ‘The Big Night In’.

Prior to joining BBC Studios in 2018, Suzy was Head of Entertainment at Thames. She launched Take Me Out (ITV), co-created and developed its successful spin off show Take Me Out: The Gossip (ITV2) and executive produced all six series. Suzy was responsible for reviving Blankety Blank with David Walliams for ITV in 2016 and also oversaw two series of Rebound (ITV Daytime). She previously executive produced 11 series of All Star Family Fortunes, the sporting series Let’s Get Gold, game show Bang On The Money and the music special The ABBA Christmas Party, all for ITV.  Suzy was instrumental in launching Thames’ first venture into Lottery programming with The National Lottery: Break The Safe. She took Andrew Lloyd Webber’s live musical extravaganza Over The Rainbow to Thames and executive produced the celebrity physical game show Hole In The Wall (BBC One); Simon Bird’s comedy panel show, The King Is Dead (BBC Three) as well as 1001 Things You Should Know (Channel 4) and, for Sky, the revival of Blockbusters.

For BBC One, Suzy executive produced I’d Do AnythingAny Dream Will Do and the RTS, Broadcast and International Emmy award-winning series, How Do You Solve A Problem Like Maria? She also spent two years as show runner on NBC shows Clash Of The Choirs (BBC Worldwide), Phenomenon, (Granada America), and Grease: You’re The One That I Want (BBC Worldwide ).

Suzy began her career as a production secretary at the BBC working on classic entertainment shows including Top Of The Pops, Wogan, The Royal Variety Performance, Comic Relief, Russ Abbot, The Les Dennis Laughter Show, The Paul Daniels Magic Show and the ground breaking The Mary Whitehouse Experience. She moved on to become a researcher on programmes including Big Break, The National Lottery Big Ticket, Jim Davidson’s Generation Game, Bruce Forsyth’s Generation Game and the BAFTA award-winning Noel’s House Party before becoming an assistant producer on shows including The Royal Variety Performance, Dale’s All Stars, Two Ronnies’ Theme Night and both the BAFTA TV and Film Awards. Suzy rose through the ranks to become series producer and series editor on many of the UK’s most popular and highest rated entertainment shows including The X Factor: Battle Of The Stars, The Chair with John McEnroe, The National Lottery Stars, Strictly Dance Fever, TV Moments With Jonathan Ross and launched The National Lottery Jet Set.

Jonathan Munro

Head of BBC Newsgathering

Jonathan is Head of BBC Newsgathering, the world’s largest broadcast newsgathering operation with more than 60 international bureaux. He is in charge of the day-to-day activity and deployments of journalists working to BBC network news based in the UK and abroad.  His department provides live coverage and reports to all English language radio, television and multimedia platforms across BBC News. He also deputises for the Director of News and is regularly in overall charge of the BBC News division.

He was previously at ITN for 26 years, joining as an editorial trainee and going on to work as a correspondent in the UK, Europe and around the world. Among other major stories, Jonathan covered the Balkans war, both Gulf wars and the Beijing and London Olympics. He has worked extensively in the United States, Russia and Africa, and was Europe Correspondent for three years and Political News Editor for two.

Jonathan received an RTS Judges’ Award for negotiating the UK’s first televised Prime Ministerial debates in 2010. More recently, he was Executive Producer of the BBC’s main debate programmes during the 2016 Brexit Referendum and 2017 and 2019 UK elections.

Jonathan was born in Sheffield and educated at Nottingham University. He joined the BBC in January 2014.

Rhona Burns

Finance and Operations Director, BBC Radio & Education

As Finance and Operations Director of the BBC’s Radio & Education division, Rhona leads on the finance, business management, change and operations functions across Children’s, Learning, Radio, Music and Arts on all platforms of TV, Radio and Online.  The division delivers 10 national radio networks, 2 children’s channels CBeebies and CBBC, the BBC’s education strategy, major live music and events such as the Radio 1 Big Weekend and the BBC Proms, Music TV and Arts TV, and two of the BBC’s priority products BBC Sounds and BBC Bitesize.

Rhona’s previous roles at the BBC include leading the Corporation’s medium and longer term financial strategy as Head of Corporate Finance, Head of Major Projects and Investments in Journalism Group, and supporting BBC Sport’s rights and negotiations.  Prior to the BBC, Rhona was an Assistant Director in Mergers and Acquisitions. Rhona is a qualified Chartered Accountant and also works with a number of external bodies, representing the BBC as a member of the RAJAR Finance Committee and the BBC’s joint committee with Audio UK which represents independent audio suppliers across the UK.

Ade Adepitan

Ade Adepitan MBE is television presenter, travel journalist, an award-winning wheelchair basketball Paralympian and children’s author.


He is a regular reporter for the BBC’s Travel Show and Channel 4’s Unreported World and has hosted numerous large-scale sporting events over the years including the BAFTA award-winning 2012 Paralympics coverage alongside Clare Balding and the 2016 Invictus Games. He’s also presented the Children in Need Live appeal show for the last 4 years.


Ade has released 3 children’s books under the Cyborg Cat series. The books are based on his childhood, covering topics such as about being a BAME child moving from Nigeria to East London in the 1980s and learning to live with his disability. 100% of the proceeds from the 2nd book was donated to Children in Need.

In 2019, Ade fronted his very own 4-part BBC2 series, Africa with Ade Adepitan. The series documents Ade’s journey through the African continent, visiting an array of contrasting countries within the continent to uncover how modern Africa is changing. Ade is currently working on his next BBC2 series about Climate Change, due to air early 2021.

addbankCN0891 Icons for Resources - No Background calendarCN0891 Icons for Resources - No Background CN0891 Icons for Resources - No Background CN0891 Icons for Resources - No Background chevron-down chevron-lchevron-rchevron-upcommentcross>CN0891 Icons for Resources - No Background detect-locationdocumentdownloadCN0891 Icons for Resources - No Background emailembedexportfavouritefilterhelphomeinfoiphone iplayer liveCN0891 Icons for Resources - No Background more-horizontalmore-verticalphonepingitpostCN0891 Icons for Resources - No Background quote-end quote-open searchsettingsshareshowcase-threads social-facebook social-instagram social-linkedin CN0891 Icons for Resources - No Background social-pinterest social-twitter social-youtube sounds CN0891 Icons for Resources - No Background CN0891 Icons for Resources - No Background ticktimeCN0891 Icons for Resources - No Background puzzle-shelfAsset 1