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Matt Baker, Television presenter and BBC Children in Need trustee


The Trustees of BBC Children in Need are legally responsible for the charity. They make the final decisions on grant applications and take legal responsibility for grant-making.

Rosie Millard


Rosie Millard is a journalist, broadcaster, author and CEO of Children & The Arts. Rosie was previously Chair of Hull UK City of Culture 2017, for which she was awarded an OBE. Rosie was the BBC’s Arts Correspondent for a decade and became a familiar face reporting on arts, culture and showbiz across the network on radio and television. She has been a Trustee of the Carnegie (UK) Foundation, Home Live Art and Modern Art Oxford. Rosie has also served as a primary school governor in Hull and helps run a Brownies pack near her home in central London, where she lives with her husband and four children.

Matt Baker

TV and Radio Presenter

Matt Baker is a TV and Radio Presenter. Seven and a half years on Blue Peter established Matt as one of the best loved and most versatile presenters in the show’s history, winning him 2 BAFTAs for Best Children’s Presenter and a Royal Television Society award. Matt is a key face across the BBC as the co-host of The One Show and ongoing presenter of BBC One’s top rating and award winning Sunday night Countryfile series. He was part of the BBC’s presentation team for the London 2012 Olympics and a key commentator for the Artistic Gymnastics events. Matt also presented Secret Britain for BBC One and was a finalist in Strictly Come Dancing in 2010. Matt also took part in the 2011 Strictly Live Tour where he won a record breaking number of shows.

Matt was born in Durham and grew up in the Dales on his family’s sheep farm. His love of the countryside and animals made him the natural choice for fronting such shows as Animal Rescue Squad for Channel 5, One Man and His Dog for BBC Two, Summer Countryfile Diaries, Crufts, Animal Rescue and a BBC NE natural history service. He is also the current President of the National Federation of Young Farmers Clubs. He has helped raise millions of pounds for BBC Children in Need, participating in the Rickshaw Challenges on The One Show.

Joanna Berry

Consultant, Mills&Reeve

Joanna Berry trained as a solicitor in the City and became a Partner at international law firm Eversheds, where she specialised in commercial, media and intellectual property law. She subsequently took up the position of Head of Legal at Four Seasons Healthcare, one of the UK’s largest providers of care to the elderly. She is currently a Consultant at national law firm Mills&Reeve.

Luke Mayhew

Non-Executive Director, InterContinental Hotel Group and DFS

Luke Mayhew has worked in customer service businesses for over 30 years. He is currently a Non-Executive Director of InterContinental Hotel Group and DFS.

He is a Governor of the Southbank Centre and trustee of the National Youth Orchestra  of Great Britain..

Luke was on the John Lewis Partnership Board for 13 years and was also  a director of WH Smith, Chairman of Pets at Home and Chairman of the British Retail Consortium.

He started his career at the Department of Trade and Industry and worked at Thomas Cook, British Airways and Shandwick before joining John Lewis where he ended up running the John Lewis Department Stores division.

Gillian Sheldon

Senior banker, Credit Suisse

Gillian Sheldon is a senior banker at Credit Suisse. She graduated in mathematics and then spent 6 years at N M Rothschild within the Corporate Finance department, specialising in HM Government privatisations.

In 1996 she joined BZW, the Investment Banking division of Barclays, which was subsequently acquired by Credit Suisse. She became Managing Director in 2000 and in 2005 was appointed Group Head of the Telecoms, Media and Technology division. She now has a senior role within UK Investment Banking, advising a broad range of companies on mergers, acquisitions and financings. She served on the Credit Suisse Charity Committee for Charity of the year 2006-07.

She is also Senior Independent Director of Capita plc.

Bob Shennan

Managing Director, BBC

Bob Shennan is Managing Director, BBC; he previously held the role of Director of Music, Controller of Radio 2, 6 Music, and Asian Network.

Bob was educated at the Royal Grammar School in Lancaster and at Corpus Christi College, Cambridge, and graduated with a degree in English Literature. He joined the BBC in 1987 and progressed to a variety of senior roles in BBC Sport including, from 1998 to 2000, the position of Head of BBC Sport. In this role, he was responsible for overseeing all sport on BBC One, BBC Two, BBC News 24, BBC national and local radio and the BBC’s sport online. In August 2000, Bob was appointed Controller of 5 Live and in September 2002, he launched 5 Live Sports Extra as Controller.

During his tenure, 5 Live reached a record audience in 2002 of just under 7 million listeners. In late 2004 Bob was given overall managerial responsibility for BBC Asian Network. Bob left the BBC in late 2007 to lead Channel Four Radio. Following his departure from the venture in October 2008, Bob was appointed Controller, Radio 2 and 6 Music in January 2009. Bob also led Radio 2 through the transition of Terry Wogan’s departure from Wake Up To Wogan on Friday 18 December 2009 after 17 years, to the launch of The Chris Evans Breakfast Show on January 11 2010.

In August 2011 he also re-assumed managerial responsibility for the Asian Network. He was appointed Director of Music in March 2014.

Bob is an international board member of the CMA’s and Trustee of BBC Children in Need and on the board of trustees for Roundhouse.

Alice Webb

Director, BBC Children’s and BBC North

Director of BBC Children’s since February 2015, Alice took over the BBC’s Education portfolio in May 2019.

Alice is responsible for the UK’s two most popular networks for our youngest audiences, CBeebies and CBBC, along with their associated websites, YouTube channels, apps and radio stations. In 2016, she launched the BBC’s Big Digital Plan for Children, outlining how the corporation will keep pace with the rapidly changing way in which children consume content. This was followed by the launch of a dedicated children’s iPlayer app in 2016 and the largest new investment in content for children for a generation in 2017 – £34m over three years.

In May 2019 she took charge of BBC Education, creating a new division and bringing together the BBC’s offer for children and young audiences.

Passionate about the BBC’s presence in the north, Alice’s extended remit sees her drive creativity, collaboration and local partnerships across the whole of the north of England, building on what has been achieved in the last six years. She has already played a huge part in the success of BBC North since the move in 2011 and enjoys leading the BBC right across the North alongside her leadership of the BBC’s children’s services.

From 2011 to 2014, Alice was Chief Operating Officer (COO) for BBC North and successfully orchestrated the biggest BBC move outside of London when key BBC departments including Sport, BBC Children’s, 5 live and BBC Learning moved to Salford. Around 35,000 hours of output a year across TV, Radio and the Red Button are now made in the North, with 3,000 staff based at MediaCityUK.  Alice was also Director, BBC North from May 2016 – May 2019 before the role was retired.

Originally Alice was a chartered civil engineer – working on large scale engineering projects in the UK and overseas.

Alice supports a range of external organisations, including being a member of the Royal Foundation’s Cyberbullying Taskforce, a Trustee of BBC Children in Need and a Governor for the University of Manchester.  She lives in the North West with her family.

Kenny Imafidon

Co-founder and Managing Director, ClearView Research

Kenny is the co-founder and Managing Director at ClearView Research and has been working in the research industry for 7 years. He has extensive experience of leading and conducting research projects having worked on research projects across four continents. This has mainly focused on research into millennials and maximising social impact, and as a result Kenny has travelled across the world to share insights, best practice and research findings in countries such as Belgium, USA, Brazil, Tunisia, Israel, and Hong Kong.

Kenny also brings a range of personal experiences that relate to many of the young people across a number of projects we fund. This will be a great asset to the BBC CiN Board.

He’s also an award-winning author and editor of The Kenny Report series (2012 – 2015) and was selected by Rare Rising Star as the “most outstanding black student in the UK” – selected No. 1 out of the Top Ten Black Students in the UK in 2014. Kenny was awarded a fellowship from The Royal Society of Arts and a Winston Churchill Fellowship exploring campaigns to engage and mobilise young people into civic engagement and social issues.

Kenny was also featured in a TV advert for NBC Universal around the theme of ‘100% character’, he was named by Impact Squared as one of 100 young leaders (under 25) across the globe making a social impact to transform our world and described by Huffington Post UK as a “young rising star making waves in UK politics”.

Glyn Isherwood

Chief Financial Officer, BBC

Glyn Isherwood joined the BBC in 2018 as Director, Finance and Operations. As of April 2019, Glyn is Chief Financial Officer.

Glyn is an experienced Finance Director, who has held many senior positions in the media industry, most recently as Group Finance Director at Channel 4. He joined Channel 4 as Group FC in 2007, and after broadening his role was promoted to Group FD in 2013. He is highly skilled at providing long-term financial strategy and ensuring business performance of creative and digital organisations. Prior to Channel 4, he held senior finance roles at ITV plc, Granada Content and United Productions.

Glyn graduated from the University of Manchester with BA Hons in Economics and Politics. He joined KPMG where he specialised in audit and media and also spent time on secondment in Los Angeles. He qualified as a Chartered Accountant in 1993 and gained an MBA from Kingston Business School in 2000 and later attended the Senior Executive Programme at London Business School.

He has previously held honorary positions as a trustee of UNICEF and Treasurer for Amnesty International UK.

Alison Kirkham

Controller, BBC Factual Commissioning

Alison Kirkham has been Controller, BBC Factual Commissioning since 2016.

During her tenure, Factual at the BBC has been multi award winning. Notable projects include: Blue Planet II, Exodus, Hospital, Rio Ferdinand: Being Mum and Dad and Race Across the World.

Alison also oversees all royal and ceremonial commissions for the BBC. Recent projects include the Royal Wedding and the D Day commemorations.

She first joined the BBC in 2005 as an executive producer of daytime programming and spent six months as acting Controller of BBC Daytime in 2006.

Before 2005 Alison worked in ITV Current Affairs on Tonight With Trevor McDonald. While there she worked as a producer/director on ITV’s 9/11 and Iraq war coverage. As well as working in current affairs at ITV she worked as a producer on I’m A Celebrity… Get Me Out Of Here and This Morning. Her first job in broadcasting was on Radio 4’s Today.

Kieran Clifton

Director of Distribution & Business Development, BBC

Kieran is Director, Distribution & Business Development for the BBC.

He is responsible for the distribution of the BBC’s television channels and radio stations and the syndication of its online services to everyone in the UK. He is also responsible for the BBC’s participation in joint ventures Freeview, YouView, Freesat and Digital UK.

Kieran graduated from St Edmund Hall, Oxford with a degree in Philosophy, Politics & Economics, and has an MBA from INSEAD.

He joined the BBC as Head of Strategy, Future Media & Technology before becoming Controller, Digital Strategy and then Director, Distribution & Business Development. Before the BBC, he was Head of Strategy at Channel 5.

Kieran lives in London with his wife and three children.

Trevor Bradley

Trevor Bradley is an experienced investment management executive. From 2005 to 2018 he was a partner and member of the Management Board at Ruffer LLP.  He was responsible for growing and leading the firm’s institutional investment business, and managed portfolios for pension funds, charities and other institutions.  Prior to Ruffer, Trevor was a strategy consultant at McKinsey & Company, and a UK equity portfolio manager at Mercury Asset Management.

He studied at Queens’ College, Cambridge, where he gained first class honours in Natural Sciences. He has been a member of the BBC Children in Need Investment Committee since 2015 and is a director of Aberdeen Diversified Income and Growth Trust plc.

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