Introducing the 2024 BBC Children in Need T-shirt…

This year’s official t-shirt has been created by Tom & Giovanna Fletcher and George at ASDA.

Here is a message from this year’s designers: 

“Hi from both of us!  

Our official BBC Children in Need tee design features a vibrant neon Pudsey in lots of colours – including three different spot shades in his bandana to represent our three children: Buzz, Buddy and Max.    

We wanted to give it a “tour merch” vibe as we’re both performers – and we thought it was a great way to recognise the charity’s past work and look to the future with anticipation.  

As proud parents ourselves, we know how vital it is for children to grow feeling safe, loved and nurtured.   

Thanks to BBC Children in Need and ASDA for giving us this fantastic opportunity – and to you for admiring our design! “ 

All money raised through the sale of the T-shirt will go towards BBC Children in Need’s & ASDA’s Fuelling Potential campaign tackling food insecurity and its commitment to making a difference to young lives for many more children and young people all across the UK.

Over the course of three years, the programme seeks to transform the lives of 100,000 children and young people by boosting overall wellbeing and providing access to nutritious meals. To date, the campaign has raised over £3.1 million and has supported 34,000 children and young people all around the UK.