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Our Strategy and Learning

We believe that Every child and young person deserves the opportunity to thrive and be the best they can be. At BBC Children in Need we act where the need is greatest. Our ambition is to create lasting, positive change across the UK for the children and young people who need us most. Together with the BBC and our partners, we aim to inspire the nation in support of our work.

In August 2022, we released our new Grantmaking Strategy for 2022-2025. It contains our four funding principles:

  • We share power with Children and Young People, recognising they are best placed to shape our work.
  • We act flexibly, ensuring our funding and processes are responsive, accessible, and user friendly.
  • We use our voice, leveraging our position and assets to build awareness and empathy.
  • We build purposeful partnerships to enact change and work within communities.

In the near future, we will publish more information about how we will align our broad-based work across the UK with new strategic themes and priorities.

You can read our full Grant Strategy for 2022-2025 here.

How are we using our insight and data to inform our funding priorities during the pandemic?

We have identified eight themes that show how Covid-19 is affecting children and young people:

Isolation Children and families are missing personal connections, relationships and support from trusted adults and peers outside the home.


Increased emotional wellbeing and mental health challenges: The pandemic is impacting on existing mental health and new issues are emerging for children and their parents. Anxiety, fear and stress are particular concerns.



Pressure on family relationships: Families are under pressure, from difficulties coping with stress and worry to crisis. Conflict and difficult relationships is increasing, whilst respite for children and parents is reducing.


Increased exposure to harm: Children faced increased risks both within families and outside the home, e.g. with increased time online and being unable to access safe spaces.
Basic needs are harder to meet: Children and families faced hunger and increased financial hardship. Digital access has become a basic need in lockdown.


Reduced access to education & activities: Children lacked the stimulation, development opportunities, structure & positive engagement these can bring.


Risks to physical wellbeing: Children’s physical wellbeing is at risk through reduced nutrition or physical activity for fitness, for those with health conditions and from the pandemic itself
Concern for the future: Children, young people and families are concerned for the future, such as education transitions, loss of jobs or risks to job prospects and financial stability.



These themes are being experienced by many different groups of children who already face challenges in their lives. They span all ages from babies and toddlers right through to older teenagers.

To find out more about what our grantees, children and young people and the sector have told us, please read our reports below:

At BBC Children in Need, we advise our Grant Applicants to conduct thorough research before applying – and these organisations are the best place to start.




Child Poverty

Child Abuse and Protection

Child Protection (Scotland)


Domestic Violence

Drug Abuse



Lesbian, Gay, Bisexual & Transgender (Scotland)

Learning Disability

Life-Limiting and Threatening Conditions

Mental Health

Mobility Disabled

Refugee and Asylum Seeking

Sensory Impairment (hearing impaired) (visually-impaired)

Young Carers

Youth Offending

At BBC Children in Need, we advise our Grant Applicants to conduct thorough research before applying – and these organisations are the best place to start.

Access Northern Ireland

British Association of Counselling and Psychotherapy (BACP)

Charity Commission

Charity Commission for Northern Ireland

Children’s Commissioner for England

Children’s Commissioner for Scotland

Children’s Commissioner for Wales

Children’s Commissioner for Northern Ireland

Disclosure and Barring Service

Disclosure Scotland

Information on internet safety

Every Disabled Child Matters (England & Wales)

Mentoring and Befriending Foundation

National Children’s Bureau

National Youth Agency

National Council for Voluntary Organisations (NCVO)

Northern Ireland Council for Voluntary Action


Office of the Scottish Charity Regulator


Participation Works


Scottish Council for Voluntary Organisations

Welsh Council for Voluntary Action

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