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Supporting children in crisis

Since 2000, ASDA and BBC Children in Need have been in partnership, raising money for some of the most disadvantaged children and young people across the UK. This year, their support will go towards helping children in crisis.

ASDA’s fundraising will be helping to support BBC Children in Need’s, Emergency Essentials Programme, which provides grants for families living in severe financial, health and social difficulties. It provides items that meet children’s most basic needs such as bed to sleep in, in a cooker to provide them with a hot meal, a washing machine so they can wear clean clothes and any other items and services that are critical to children’s wellbeing.

Through this support children and young people receive a practical solution which helps remove the burden of worry.

Whether you picked up some Pudsey goodies from George, shopped our Official Tee, or donated online through your local ASDA store – thank you – we really couldn’t do it without you.

In 2020, the team at Asda visited The Garage, a project supported by BBC Children in Need, for help in designing this year’s official t-shirt!

The Garage is a fantastic project which increases opportunities for positive activity, improving self-confidence and building social skills through arts, crafts, drama and music.

The young people worked with designers from George to create a truly collaborative design, featuring their handwriting, and words which represent what BBC Children in Need means to them – check it out below!

Thank you to everyone who bought the 2020 Official Tee this year, and helped us to support children and young people all across the UK.

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