What we fund-prototype
At BBC Children in Need we act where the need is greatest. We believe that every child should have the chance to thrive and be the best they can be however many children experience challenges that affect their quality of life and wellbeing.
Challenges can include:

Growing up in poverty

Mental health issues

Being ill or disabled

Family challenges

Social injustice
We recognise that children do not live single issue lives, they may experience multiple connecting and compounding issues, inequalities and inequities.
Our ambition is to create positive and lasting change across the UK for the children who need us most. We do this by investing in positive relationships that strengthen children’s wellbeing and help them navigate the challenges in their lives. Positive relationships are crucial for children as they grow, develop a sense of who they are and experience challenges in their lives. These relationships foster a sense of belonging and help them learn important life skills, build coping strategies, and access valuable resources and opportunities.
We require all projects that we fund to:

Provide or enable positive relationships in children’s lives

AND improve children’s personal, social and emotional development
Our Strategic Outcomes
We have four strategic outcomes for children and young people. Click or tap below to find out more about each one:
Preventing mental health issues
Preventing mental health issues
We believe that good mental health is essential for children and young people to thrive, to develop socially and emotionally and to learn. We recognise that far too many children are not able to access support for their mental health especially at the crucial early stage when issues and challenges are starting to emerge. We know that children and young people need support with issues as they begin to emerge or preventing them from developing at all.
Our funding focuses on improving children and young people’s social and emotional wellbeing, at the earliest stage, before the point of crisis.
We will not fund:
‘Point of crisis interventions’ which are short term/time limited and designed to stabilise individuals experiencing a crisis in an urgent way. This includes ‘clinical’ interventions such as formal/structured counselling services and interventions, psychological therapies or other clinical/medical treatments that take place after a point of crisis is reached. We will, however, fund such work that takes place to help prevent a point of crisis being reached. Our aim is to fund support which intervenes early and prevents mental health issues from escalating.
Alleviating the impact of poverty and deprivation
Alleviating the impact of poverty and deprivation
We recognise that poverty and deprivation is complex and has a profound impact on children and young people’s lives, including mental and physical health, childhood development, education, relationships, and life chances. We know that access to a range of support to alleviate the impact of poverty and deprivation is key including addressing immediate needs, access to developmental and enriching opportunities and experiences, support for physical wellbeing and mental health and activities that address systemic inequity and local needs.
Our funding focuses on alleviating the impact of poverty and deprivation in children and young people’s lives. This includes addressing basic/immediate needs (as outlined above), access to developmental and enriching opportunities and experiences, improving life chances and opportunities and support for physical wellbeing and mental health and activities addressing local needs.
We will not fund:
Basic needs and material support where they are a sole focus. Our Emergency Essentials programme supports individual children living with severe poverty.
Reducing social inequity for marginalised children and young people
Reducing social inequity for marginalised children and young people
We recognise that children and young people are affected by inequity and discrimination related to ethnicity, disability, gender, gender identity and sexual identity. That systemic and structural barriers impact physical and emotional development and wellbeing, education, employment, criminal justice, and socio-economic position. We know that these barriers reduce access to opportunities and support, increase exclusion and isolation, impact on mental health and increase risk of poverty, impacting across life chances and wellbeing. We know that marginalised children and young people need enriching, developmental support and opportunities that address individual and systemic issues.
Our funding focuses on ensuring that children and young people affected by structural and systemic barriers and discrimination including ethnicity, disability, gender, gender identity and sexual identity have access to the opportunities and support they need.
Addressing the impact of family related challenges
Addressing the impact of family related challenges
We recognise that not all children and young people have stable, safe and happy home lives. Children, young people and their families are affected by a range of issues and challenges including domestic abuse, family breakdown and separation including parent in prison, bereavement, parents with substance/alcohol misuse, caring responsibilities, neglect and trauma. We know that children and young people and their families need enriching and transformational support that addresses safety, physical and emotional wellbeing, relationships and personal and physical development.
Our funding focuses on ensuring that children and young people experiencing challenges relating to their family get the support they need including young carers, children and young people with experience of care, bereavement, difficult family functioning or other circumstances.
In addition we are also particularly keen to support:
- Youth work, including youth and activity-based clubs and detached youth work
- Family support and play for early years children
Examples of projects and initiatives
We will fund and support a wide range of projects and interventions. Here are some examples:














Where we fund
We fund across the UK. We strive to fund a balance of grants across the UK that address the greatest needs of vulnerable children and young people. To achieve this, we consider geography as part of our decision-making process. This is to ensure we are funding fairly and can spread our available funding as broadly as possible and based on need. Our funding priorities may differ depending on where you are in the UK. Click on your nation/region to find out what our local funding priorities are:










Ready for the next stage?
Now that you understand more about what we fund, return to the main application page to review the next stage of the process